The announcement of an iPhone X launch date has dominated both newspaper headlines and the minds of Apple fans this week. However, there was some news concerning original content that should also grab our attention.
Jay Hunt, who left British public broadcaster Channel 4 (C4) at the end of last month, was announced as Apple’s first Creative Director in Europe.
If anyone was still under the mistaken impression that Apple is not taking original content seriously, this announcement should make them reconsider once and for all. In terms of UK media hires it really does not get much bigger.
Read the full article at MacObserver.
My first book "Not Buying It", looking at post-truth in media and politics, is being published by Unbound
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