Turning up the Volume with Apple Music | The Mac Observer

Steve Jobs revolutionized the music industry. Twice. The first time was releasing a device that allowed people to have “1000 songs in your pocket” instead of carrying around a case of CDs or minidiscs (remember them?!).

The second was convincing the music industry to download songs individually for $0.99 (99p in the UK), instead of as part of an album.

The iPod and the original iTunes totally changed how we consume music, but Apple encountered the classic difficult second album and lost its musical way. While Apple focused on radio stations and song downloads, other firms overtook Apple by focusing more on streaming, not storing, music.

Read the full article at The Mac Observer.

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